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our ethos

The Goodness started out as a really simple idea - let's make syrups properly using FairTrade suppliers.  At the time FairTrade was starting to make some headway in the world after spending years relegated to niche stores and handmade goods and we figured it was time that FairTrade entered the mainstream - not just as a token gesture but as the backbone for an entire brand.

Somewhere out there right now wells are being dug, kids are getting the chance to go to school, farmers are getting access to better tools and techniques and entire communities are getting paid what they should for the products they grow.  All because of FairTrade.